FIFTEEN YEARS OF RESEARCH IN SEMANTIC SEARCH POWERS TROVIX IN A $50 BILLION MARKET
-- Trovix Advances Human-Like Search Technology with Eight Patents --
MOUNTAIN VIEW, Calif. -- July 8, 2008 -- Based on research initiated by co-founder and MIT graduate Earl Rennison, Trovix, Inc. is using semantic search to revolutionize one of the largest online search markets: employment. This next step in the evolution of search is being implemented in the recruiting industry for the benefit of employers and job seekers. Unlike most search engines that return an increasing percentage of irrelevant and literal results, Trovix combines its proprietary contextual and conceptual semantic technologies to deliver results that are both comprehensive and highly relevant. Trovix's innovation is captured by eight broad technology patents in the areas of unstructured data extraction, conceptual, contextual, personalized and adaptive search, and targeted semantic advertising.
While Trovix can utilize its semantic search technology to match complex sets of information in the financial, healthcare, or legal sectors, it has elected to first apply its semantic search technology to the $50 billion recruiting market, thereby changing the way people find jobs and employers identify top talent. Trovix's award-winning technology is being used in demanding recruiting environments of leading enterprises, including Stanford University, Palm, Linksys, VMware, Hallmark, SunPower, and Rambus.
“As the amount of information available on the Internet grows, traditional keyword search strategies will be overwhelmed by more and more results that aren't meaningful to the searcher,” said Jeff Benrey, CEO and co-founder of Trovix. “With semantic search, we can find the absolute best jobs for job seekers and resumes for employers. People don't need to waste time looking at irrelevant listings.”
Key Strengths in Trovix's Semantic Search Technology
Conceptual: Using depth and fuzzy frequency analysis, Trovix's semantic search technology understands the meaning of words in a document, their importance, and how they relate to each other. While most search engines return irrelevant results for words that have multiple meanings, Trovix easily overcomes this hurdle by disambiguating the meaning of the words based on the context in which they appear. For example, “Oracle” can be a database, a financial software package, or an employer. Most importantly, the technology comprehends the true hierarchical relationships between universes of concepts. (i.e. General ledger experience is relevant to someone searching for accountants, while J2EE is relevant to someone looking for Java developers.)
Contextual: Trovix's search technology also understands the structure of a document and utilizes it to weigh the relative value of concepts. For instance, in determining which positions a person may be right for, the recent work experience on a resume is more important than work experience that occurred years ago.
Adaptive: Using pattern recognition and probabilistic models, Trovix builds personalized and adaptive user preference profiles to help identify which criteria are most important to the user's search over time. It incorporates collaborative machine learning technology to model user preferences that automatically determines the relative value of certain criteria for each individual user.
By combining these multi-dimensional technologies, Trovix's semantic search is able to uniquely derive implicit, “read-between-the-lines” meaning from information, marking a meaningful inflection point in the evolution of semantic search.
About Trovix, Inc.
Trovix is a semantic search technology company focused on employment. Trovix products help job seekers to find the best opportunities for them, and employers to quickly identify and recruit the best talent available. The company's patented technology drives its consumer job site, Trovix.com, as well as its enterprise solutions, Trovix Reach and the award-winning Trovix Recruit. Trovix customers include employers such as Palm, Stanford University, Hallmark, Salary.com, Trend Micro, Sanmina-SCI, Sunpower, Extreme Networks, VMware, and Rambus. Headquartered in Silicon Valley, Trovix is backed by top-tier venture capital firms including 3i, Granite Ventures and USVP. For more information, visit www.trovix.com.
Hope Nguyen
Trovix, Inc.
Tel: 650.605.4342
Email: hope@trovix.com
Note to Editors: Trovix, Trovix Recruit, Trovix Connect, and Trovix NetPower are trademarks of Trovix, Inc. Other product and brand names are trademarks, registered trademarks or service marks of their respective owners.
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