Sr. Analyst - Database Marketing
Chico's FAS-Ft. Myers/Naples, FL
POSITION OBJECTIVE: Responsible for supporting the data, analysis and information needs of the direct marketing department for one of three brands (Chico’s, SOMA, White House | Black Market) including: Researching customer acquisition, retention and loyalty/development efforts and campaigns. Uncovering opportunities and insights derived from customer data analysis. Developing our understanding of customer response to marketing campaigns over time, across different channels, using different timing, frequency and cadence. Uncovering WHAT happed, WHY it happened and WHAT we do next. This role,...