Senior Manager, Advertising and Communications Research
Marriott-Bethesda, MD, 20817
The mission of Global Brand Strategy and Innovation is to “lead Marriott International to the best global lodging and related opportunities that will help the company achieve and sustain customer-led mid-teens growth and industry dominance”. To support this mission in today’s highly-competitive business environment, the Portfolio Strategy and Research team is responsible for: · Framing overall portfolio strategy to insure that Marriott is positioned to capture maximum overall share of the highest value customers in the marketplace · Developing an integrated brand knowledge architecture and ...