Senior Manager, E-Marketing
Baker & Taylor Inc.-Charlotte, NC, 28201
About the Position: The E-Marketing Manager will work closely with business unit leaders, newly-organized centralized marketing team and executive leadership to establish an effective, efficient and integrated e-marketing strategy to support the business units and increase sales and co-op revenues across all channels. This position will work across functional teams to develop comprehensive integrated digital marketing plans. This position will be responsible for the development and execution of digital marketing strategies that generate demand for our products, while increasing revenue, bra...