Product Manager - Biopharmaceutical Marketing
CSL Behring-King of Prussia, PA, 19406
Responsible for overall sales and market share growth and management of Privigen. Primary responsibilities include participation in the strategic planning process; development of the annual marketing plan; development, execution, and evaluation of strategies and tactics for all customer targets; projection of production and sales forecasts; product life cycle management; management of A & P budgets; and management of relationships with external consultants / advertising agencies. Plays key role in the strategic planning process and annual market plan for Privigen. Plan development is based ...