Marketing Specialist - Business Bank
Comerica-Dallas, TX, 75201
- Responsible for the execution of marketing strategies and programs in support of assigned target segments or lines of business. - Implements ongoing research programs to gain insights into brand preferences and customer/prospect behaviors. - Works collaboratively with internal client groups by providing input on new marketing ideas and supporting critical sales functions. - Monitors and analyzes the competitive set as well as broader industry to gain further insights into banking behaviors. - Works collaboratively with the Advertising Services Group and Field Marketing group to ensure eff...