Associate Brand Manager
Dr Pepper Snapple Group-Plano, TX, 75024
Analyze, develop and implement consumer brand marketing annual plans and contribute to strategic plan development. Manage marketing budgets in order to reach volume and profit targets. Manage communication to field and bottlers on brand programming and successes. - Analysis - Responsible for on-going analysis supporting brand initiatives. Use brand, industry and consumer information resources to identify business issues and opportunities and to develop strategic and programming recommendations to achieve brand goals. Provide timely and comprehensive analysis of objectives, execution, and fu...