Brand Manager - Bread
Interstate Bakeries Corporation-Irving, TX, 75039
This role, reporting to the VP: Bread, Buns and Roles, will develop and execute consumer insight driven innovation and marketing plans to grow volume, profit, and share for brands of responsibility. Specific Responsibilities: - Consumer Expert - Take consumer insights and translate them into actionable consumer driven marketing plans. Understand and communicate brand's unique selling propositions to key stakeholders. - Project Management - Lead and manage designated brand initiatives, including leadership of cross-functional teams. Develop objectives, spearhead programs across multiple grou...