Marketing Manager - Personal Banking
Comerica-Dallas, TX, 75201
- Position is responsible for leading the development of complex marketing strategies and programs in support of assigned target segments, products and initiatives. - Work collaboratively with the product management or line of business group to provide strategic input on new product or service ideas and develop marketing strategies as appropriate. - Develop innovative marketing strategies for existing product and service suites in support of established line of business goals. - Closely monitor and analyze the competitive set as well as broader industry and societal trends to gain further i...