Lead Manager Events
AT&T Wi-Fi Services-Dallas, TX
Overview Expert knowledge of developing marcom initiatives to promote use of Wi-Fi at WOW-supported events and/or stadiums. Maintains awareness of event schedule. Develops and reviews event plans to maximize company presence and exposure at minimal cost. Collects and analyzes cost information and prepares ROI reports. Seeks out and qualifies outside vendors and services for set-up, production, etc. Works with corporate advertising and public relations to develop promotional plans for events, creating an integrated marketing solution. Determines most cost effective means. Travel 70%. Supervi...