Field Marketing Director
Dean Foods-Dallas, TX, 75201
Within the context of strategic priorities, develop and deploy Group-specific/brand-specific marketing plans (fluid dairy, cultured and ice cream, where relevant) including national initiatives and locally relevant (consumer & customers) programming to achieve brand share and profit/volume growth target. Drive execution against national and local initiatives to achieve growth targets. - Develop and lead execution of Group-specific/brand-specific marketing plans integrating national initiatives & local initiatives resulting in an integrated marketing calendar - Primary: Customize national st...