Vice President Marketing - Snacks
Interstate Bakeries Corporation-Irving, TX, 75039
Maximize IBC sales & performance through the effective management of the Snack Foods product line, with an emphasis on new product development, packaging, merchandising, advertising and licensing. Manages the development of new product concepts for manufacturing & distribution for the entire Snacks division (Hostess, Drakes, several regional brands). - Manages the development of effective brand building advertising for Snack Foods - Manages the development of an annual support plan for Snack Foods - Manages the design development of packaging & Point of Sale material associated with various...